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FMCG Sector : Will Rural Recovery Aid Consumer Goods Move in the Fast Lane?

August 06 2020
The FMCG sector in India is the fourth-largest sector in the Indian economy. It is divided into three main segments: health care (~30%), house and personal care (~50%), and food and beverage (~20%). In a pre-COVID world, the two significant structural changes that happened in the FMCG were demonetization in November 2016 and GST in July 2017. While arguably demonetization slowed FMCG growth, the implementation of GST turned out to be a tailwind. The FMCG sector grew dramatically. The growth was mainly due to disruption for local players in the aftermath of GST
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