Last Updated May 1, 2018
WHAT TYPES OF INFORMATION DOES WILLIAM O'NEIL + COMPANY COLLECT?
INFORMATION YOU PROVIDE TO US
INFORMATION FROM YOUR USE OF THE SERVICES
INFORMATION FROM OTHER SOURCES
We may obtain further personal information about you from the Internet, offline sources, other public or commercial sources, or third parties (e.g., researchers, analysts, and/or marketers). This information could include statistical, demographic, or other similar information. We may merge the data we collect from your activity on the Services with data available from third parties in order to better understand your interests. Third party information could include information you have provided to social media services (e.g., your name, username, gender, birthday, profile picture, avatar, "likes", etc.).
William O'Neil + Company may also partner with third parties, including third parties that serve advertisements or other similar service providers, that provide or use information related to your visit on the Services and across other third party web sites and services over time to better provide advertisements to you about goods and services that may be of interest to you.Your information tracked by such parties may include demographic information, inferred interests, aggregated information, and/or activities. Please note that we may also combine your personal information with other information, including, without limitation, information we obtain from third parties such as our business partners. We do not provide third party ad serving companies with your name, address, or telephone number. Please review the section below entitled "To Display and Target Advertisements" for more information on how your information may be tracked and your choices regarding ad targeting.
William O'Neil + Company may aggregate and/or anonymize personal information for various purposes. Once aggregated or anonymized, the information will no longer be considered personal information because it will no longer be able to identify you individually and/or any of your devices used to access the Services.
HOW DOES WILLIAM O'NEIL + COMPANY TRACK MY ACTIVITIES?
Web beacons, also called web bugs and clear GIFs, are used in combination with cookies to help us understand the behavior of our users. A web beacon is typically a transparent graphic image that is placed on our site or in an email. The use of a web beacon allows William O'Neil + Company to record the simple actions of the user opening the page that contains the beacon. When a user's browser requests information from a website in this way, certain simple information can also be gathered, such as: the IP address of your computer; time the material was viewed; the type of browser that retrieved the image; and the existence of cookies previously set by that server. Web beacons provide a convenient way of gathering statistics and managing cookies.
William O'Neil + Company and other third parties may collect and store information (including personal information) locally on your device using mechanisms such as browser web storage (including HTML 5) and application data caches. If you want to adjust your settings for or delete all local storage mechanisms, go to your browser's settings to do so. If information is stored in local storage in addition to a cookie, you will need to remove both the local storage and the cookie in order to fully delete the information. We may also use local shared objects, sometimes known as Flash cookies, to store your preferences or display content based upon what you view on our Services to personalize your visit. Flash cookies are different from browser cookies because of the amount of, type of, and how data is stored. Cookie management tools provided by your browser will not remove Flash cookies. To learn how to manage flash cookies please visit the following website for more details: http://www.macromedia.com/support/documentation/en/flashplayer/help/settings_manager.html.
William O'Neil + Company and other third parties may collect certain device information from you when you use the Services and apps from a mobile device such as the type of device you use, unique device ID, geo-location (including your precise location), wireless mobile subscriber ISDN number, IP address, operating system, browser type, and information about your use of the Services. You may manage the information transmitted from your device from your device's settings, including opting-out of cross-device tracking. However, if you prevent tracking on your device, it will be more difficult and may be impossible, for you to use the Services or certain portions of the Services.
THIRD PARTY TRACKING
William O'Neil + Company may use web beacons and/or unique cookies provided by third party advertising companies (through your browser or use of an advertising ID for environments that do not support cookies). Web beacons enable us to recognize a browser's cookie when a browser visits this site, and to learn which banner ads bring users to our Services.
FOR WHAT PURPOSES DOES WILLIAM O'NEIL + COMPANY USE YOUR INFORMATION?
William O'Neil + Company uses your personal information in order to provide and improve our services, content, features, tools, and advertising. Specifically, William O'Neil + Company uses your personal information as follows:
TO PROVIDE AND IMPROVE THE SERVICES
William O'Neil + Company, our corporate affiliates, service providers, business partners, and other third parties use the information collected from the Services to provide the Services to you and other users. This includes, without limitation, maintaining, measuring, and enhancing users' experiences on our Services, providing you with information, or services, fulfilling offers that you request from us, developing new services, understanding and resolving issues with the Services (e.g., a bug in an app), and content on the Services and third party services, and protecting you, other users, and the Services. We will share your information to allow our affiliates, service providers, and other third parties to assist in providing and managing the Services.
We use your information to provide and improve the Services, for example, improving algorithms, determining usage patterns, and to provide customer support. Please note that if you telephone us, or if we call you, the call may be recorded for quality, training, and/or management purposes; online interactions may be recorded for similar purposes. Financial information (such as a credit card number and expiration date) is used for billing purposes, including, without limitation, order tracking and fraud detection/prevention. If we have trouble processing an order, this information is used to get in touch with the user. By submitting such information, you agree that this information may be shared with third parties for purposes of facilitating the completion of any purchase transaction initiated by you or on your behalf.
TO CONTACT YOU AND PROVIDE TECHNICAL SUPPORT AND ASSISTANCE
William O'Neil + Company, and its affiliates, use your personal information to send you information about your account, the Services, or other services, upcoming events, and to notify you about issues with or changes to the Services. From time to time, we may use your information to send important notices, such as communications about purchases, software updates, and changes to our terms, conditions, and/or policies. We may also make various email series and one-time emails available to recipients in our database to help them get the most value from our Services. Such emails include, but are not limited to: newsletters, new service offerings, service updates, educational materials, surveys, and special offers from William O'Neil + Company, our affiliates, and/or selected business partners.
We may also send you marketing or other promotional materials (including certain materials from select business partners). If you do not wish to receive these communications, you may opt-out, as described below in the section entitled "How Can I Change my Email Communication Preferences." William O'Neil + Company will not send you marketing messages if you have opted out.
Please note, however, that you cannot opt-out of certain administrative communications and William O'Neil + Company reserves the right to send such transactional messages and business relationship messages via email to facilitate agreed upon transactions or update customers about existing business relationships. Such emails include, but are not limited to: welcome emails, transaction receipts, billing notifications, service updates and announcements (including information about critical updates), renewal notices, notification of activation of online privileges, technical support responses, and other communications required to service customers' accounts on the Services and/or customers' subscriptions with William O'Neil + Company or its affiliates. Customers cannot unsubscribe from these email messages.
William O'Neil + Company will also use your information to provide technical support and assistance for the Services, depending on the specific Service, via telephone, text, e-mail, instant message, or another online platform. By using the Services you agree that William O'Neil + Company, our affiliates, or our agents may email, call, instant message, or text you regarding your account or your transactions, including without limitation, using an automatic dialing/announcing device, and that we may make such calls or texts to a mobile telephone or other similar device. You agree we may listen to and record phone conversations you have with us for training purposes or to evaluate the quality of our service.
TO AGGREGATE/ANONYMIZE DATA
William O'Neil + Company may aggregate and/or anonymize any personal information collected through the Services for various purposes. Once aggregated or anonymized, the information will no longer be considered personal information because it will no longer be able to identify you and/or any of your devices used to access the Services. William O'Neil + Company may use such information for any purpose (e.g., research and development purposes), including sharing such information with third parties.
FOR OTHER PURPOSES TO WHICH YOU HAVE CONSENTED
Your information will also be used to fulfill any other purpose for which you provide the information or otherwise provide your consent for William O'Neil + Company and/or other third parties to use such information.
WHO DOES WILLIAM O'NEIL + COMPANY SHARE YOUR INFORMATION WITH?
Authorized Service Providers: We may share your personal information with service providers who perform certain services on our behalf. This could include service providers that perform research services, provide operational support, provide marketing platforms, fulfill orders, handle payments, handle shipping and delivery obligations, content creators, etc.
Affiliates and Business Partners: When you make purchases or engage in promotions offered through the Services, we may share personal information with our affiliates and/or business partners with whom we partner to offer you those, services, and/or promotions. When you elect to engage in an affiliate's or business partner's offer or program, you authorize us to provide your email address and other information to that affiliate and/or partner.
Educational Seminars, Webinars, and Live Events ("Events"): William O'Neil + Company may collect and/or receive information about your registration and/or attendance at one of its Events. William O'Neil + Company may also collect and share your information for an Event offered in conjunction with its partners and sponsors, in which case you will be notified at the point of registration.
Payment Processors: Your payment information may be shared with third parties who perform tasks required to complete the purchase transaction. If payments are made via a credit card, we use a credit card processing company to assist in fulfilling your order(s), including, without limitation, to bill users for goods and services, performing card authorization and fraud checks, but this company does not retain, share, store or use your personal information for any secondary purposes.
Other access/sharing: William O'Neil + Company may share your name and physical address with our affiliates and/or business partners as necessary in the course of doing business. However, we will not disclose your email address, phone, or fax numbers in our database without your advance permission. We may also share aggregate/anonymized information about your use of the Services.
HOW CAN I CHANGE MY E-MAIL COMMUNICATION PREFERENCES?
With the exception of the mandatory William O'Neil + Companytransactional and business relationship emails mentioned above, recipients have an opportunity to update their email communication preferences with William O'Neil + Companyand the Site. Customers may choose to "opt-in" or "opt-out" from these email communications at will.
To Unsubscribe: Clients may unsubscribe from specific email categories by:
1. Clicking the "unsubscribe" link included at the bottom of any email sent by William O'Neil + Companyor its affiliates.
2. Sending an email toWilliam O'Neil + CompanyClient Services at firstname.lastname@example.org or
3. Calling William O'Neil + CompanyClient Services at 1-800-419-6632 in the United States or +44 20 3178 7123 for the United Kingdom.
HOW CAN I CORRECT OR UPDATE MY PERSONAL INFORMATION?
When you contact us via email or submit a request, we may include the contact information you provide to us (e.g., your address, phone number, or email address) in your customer account profile. If your email, address, or other personal information changes, please contact our Institutional Client Services Team or your Managing Director to update.
HOW DOES WILLIAM O'NEIL + COMPANY PROTECT MY PERSONAL INFORMATION?
SECURITY MEASURES AND SAFEGUARDS
The security of our users' information is very important to us. When users submit personal information via the Services, that information is protected by generally accepted industry standards, and in accordance with applicable data privacy laws, including both online and off-line security measures and safeguards. William O'Neil + Companyuses a combination of administrative, technical, personnel, and physical measures to safeguard personal information in its possession against loss, theft, and unauthorized use, disclosure, or modification. Employees are kept up-to-date on our security and privacy policies and practices and are regularly required to acknowledge a Code of Ethics agreement which addresses the proper handling and protection of sensitive client data.
However, no one can guarantee the complete safety of your information. If you have reason to believe that your interaction with us is no longer secure (for example, if you feel that the security of any account you might have with us has been compromised), please immediately notify us of the problem by contacting William O'Neil + CompanyInstitutional Client Services in accordance with the instructions below. However, please remember that no method of electronic storage or transmission over the internet is one-hundred percent secure and therefore, while we strive to use commercially reasonable means to protect your personal information, and will comply with applicable data privacy laws, we cannot guarantee the absolute security of such information.
Phishing is a term used to describe a type of internet scam in which inauthentic emails that appear to be coming from a legitimate source are sent in an attempt to trick you into providing confidential information. These emails usually invoke a sense of urgency and often imply that your account is about to be closed unless immediate action is taken. They will often ask you to click on a link that leads you to a webpage that simulates that of the legitimate source, but it is really a page specially designed to get you to input your confidential information such as account number, password, social security number, or credit card number. The thieves then use that information to commit fraud and identity theft against you. The Office of the Comptroller of Currency has set up a website providing information warning consumers about the dangers of these scams and how to protect yourself. To learn more about phishing, please click on the following link: www.occ.gov/consumer/phishing.htm.
Please know that William O'Neil + Company takes the privacy of our subscribers very seriously. If you ever question the legitimacy of an email or other communication from William O'Neil + Company, or otherwise have a question about the security of our Services, please send an email to William O'Neil + CompanyInstitutional Client Services at email@example.com us at 1-800-419-6632 in the United States or +44 20 3178 7123 for the United Kingdom. If you believe you have been the victim of a scam, you can file a complaint with the Federal Trade Commission at: www.consumer.gov/idtheft/.
DO NOT TRACK SIGNALS
At this time, William O'Neil + Company does not recognize or respond to browser's "Do Not Track" signals.
We do not intentionally collect sensitive personal information, such as social security numbers, political opinions, religious or other beliefs, health information, criminal background information, sexual history or sexual orientation information, or trade union membership ("Sensitive Information") and we ask that you do not disclose it on the Services. However, if Sensitive Information is included in your posts on the Services, we will have access to such information described above and such information will be treated in the same way as information that is not sensitive.
CALIFORNIA PRIVACY RIGHTS
Pursuant to California's "Shine the Light" law, California residents may opt-out of William O'Neil + Company's disclosure of personal information to third parties for such third parties' direct marketing purposes. Note, however, opting out does not prohibit disclosures for non-marketing purposes. You may opt-out by: (1) sending an email to William O'Neil + CompanyInstitutional Client Services at firstname.lastname@example.org; or (2) calling William O'Neil + CompanyInstitutional Client Services at 1-800-419-6632.
PERSONAL INFORMATION OF CHILDREN
The Services are for a general audience and are not targeted to children. William O'Neil + Company and its affiliates do not knowingly collect or solicit personal information from children under the age of thirteen (13). If such a situation is discovered, we will delete that information immediately. If you believe William O'Neil + Company has any information from a child under the age of thirteen (13), please contact us by: (1) sending an email to William O'Neil + Company Institutional Client Services at email@example.com; or (2) calling William O'Neil + Company Institutional Client Services at 1-800-419-6632 in the United States or +44 20 3178 7123 for the United Kingdom.
If you are a California resident under 18 years of age and are a registered user of the Services, you have the right to request removal of certain content posted by you on our Services. To request removal, please contact us by: (1) sending an email to William O'Neil + Company Institutional Client Services at firstname.lastname@example.org; or (2) calling William O'Neil + CompanyInstitutional Client Services at 1-800-419-6632.
USING/ACCESSING OUR SERVICES FROM OUTSIDE THE UNITED STATES
William O'Neil + Company is a Delaware corporation with its headquarters located at 12655 Beatrice St., Los Angeles, California 90066, United States. Our Services are governed by, and operated in accordance, with the laws of the United States. The United States is where the Services, including our servers and central database, are hosted, located, and operated. If you are accessing the Services from outside the United States, you will be voluntarily transmitting your personal information to the United States where your information will be stored and processed by William O'Neil + Company. Your data may also be processed by certain third party data processors located in the United States (including William O'Neil + Company's affiliated entities). Further, your information (e.g., name, job title, e-mail address, and other contact information) may be shared with William O'Neil + Company's affiliates located in India (William O'Neil India Pvt., Ltd.) and China (William O'Neil China Pvt. Ltd.).
Though we make every effort to preserve user privacy, we may need to disclose your personal information. We may share your information to provide information to our representatives, advisors, corporate affiliates, and business partners, and in the event of a sale, merger, public offering, bankruptcy or other change in control of William O'Neil + Company and/or its affiliates, your information may be shared with the person or business obtaining ownership and control. William O'Neil + Company may also be required to disclose information in connection with satisfying applicable laws, regulations, or governmental requests. Your information may be used to protect the rights, including legal rights, and safety of ourselves and others. We may also use your information to enforce our rights arising from any contracts entered into between you and us, including, for billing and collection. Furthermore, the disclosure of personal information may be required by law where we have a good-faith belief that such action is necessary to comply with a current judicial proceeding, a court order, or legal process. In such cases, we may raise or waive any legal objection or right available to us.
THIRD PARTY SERVICES
WILLIAM O'NEIL + COMPANY CONTACT INFORMATION
WILLIAM O'NEIL + CO. EUROPEAN DATA PRIVACY ADDENDUM
Last Updated May 1, 2018
PURPOSE FOR ADDENDUM
YOUR RIGHTS AS A EUROPEAN DATA SUBJECT
RIGHT TO TRANSPARENT COMMUNICATION
RIGHT TO ACCESS BASIC INFORMATION
You have the right to obtain confirmation from William O'Neil + Company's as to how your personal data are being processed, including the following information:
1. Confirmation of whether, where, and by whom your personal data are being processed;
2. Purpose(s) for the processing;
3. Categories of personal data being processed;
4. Categories of recipients with whom the data may be shared;
5. The period for which the data will be stored (or the criteria used to determine that period);
6. The source of the data (where you were not the source); and
7. Information about the existence of, and an explanation of the logic involved in, any automated decision-making that has a significant effect on you.
You may also request to receive an electronic copy of your personal data that are processed by William O'Neil + Company. William O'Neil + Company's is required to provide any requested information within one (1) month of receiving an access request. However, if William O'Neil + Company's receives a large numbers of requests, or especially complex requests, this time limit may be extended by a maximum of two (2) further months as long as William O'Neil + Company provides you with an explanation for the delay within the original one (1) month timeframe. If William O'Neil + Company N fails to meet these deadlines, you may complain to the relevant Data Protection Authority (explained below) and may be able to seek a judicial remedy in the relevant EU Member State's court system.
RIGHT TO DATA PORTABILITY
You have the right to transfer your personal data between controllers (e.g., to move account details from one online platform to another). Specifically, you have the right to:
1. Receive a copy of your personal data in a structured, commonly used, machine-readable format that supports re-use;
2. Receive a copy of your personal data in a structured, commonly used, machine-readable format that supports re-use;
3. Store your personal data for further personal use on a private device; and
4. Have your personal data transmitted directly between controllers without hindrance.
Please note that any inferred or derived data (data derived through use of analytical processes) do not fall within the right to data portability, because such data are not provided by you. Additionally, William O'Neil + Company's is not obliged to retain personal data for longer than is otherwise necessary simply to service a potential data portability request.
RIGHT TO RECTIFY INFORMATION
William O'Neil + Company's is required to ensure that inaccurate or incomplete data are erased or corrected. You have the right to request William O'Neil + Company's correct or erase personal data that you believe to be inaccurate or incomplete.
RIGHT TO WITHDRAW CONSENT
Your consent can provide a lawful basis for William O'Neil + Company's to process your personal data and/or transfer your data internationally. However, you have the right to withdraw such consent. However, please note that other lawful bases may apply to the processing or transfer of your data.
RIGHT TO ERASURE/RIGHT TO BE FORGOTTEN
Under the GDPR, in certain circumstances, you may have the right to have William O'Neil + Company'serase your personal data, cease further dissemination of the data, and potentially have third parties halt processing your data upon your request. This right is commonly referred to as the "right of data erasure" or "the right to be forgotten". You have the right to erasure of your personal data if:
1. The data are no longer needed by William O'Neil + Company'sfor their original purpose (and no new lawful purpose exists);
2. The lawful basis for the processing is your consent, you withdraw that consent, and no other lawful ground exists for William O'Neil + Company'sto process the information;
3. You exercise your right to object to processing and William O'Neil + Company has no overriding grounds for continuing the processing;
4. The data have been processed unlawfully; or
5. Erasure is necessary for compliance with other EU laws or the national law of a relevant EU Member State.
RIGHT TO OBJECT TO PROCESSING PERSONAL DATA FOR PUBLIC OR LEGITIMATE INTERESTS
Where William O'Neil + Company is processing your personal data on the basis of having a "public interest" or "legitimate interests", those bases are not absolute and you may have a right to object to such processing. If you object, William O'Neil + Company must cease such processing unless it either: 1) demonstrates compelling legitimate grounds for the processing which override your interests, rights, and freedoms; or 2) requires the data in order to establish, exercise, or defend legal rights.
RIGHT TO OBJECT TO PROCESSING FOR THE PURPOSES OF DIRECT MARKETING
You have the right to object to the processing of your personal data for the purposes of receiving direct marketing from William O'Neil + Company (including "profiling" activities as detailed further below).
RIGHT TO OBJECT TO PROCESSING FOR SCIENTIFIC, HISTORICAL OR STATISTICAL PURPOSES
Where your personal data are processed for scientific and historical research purposes or statistical purposes, you have the right to object, unless the processing is necessary for the performance of a task carried out for reasons of public interest.
RIGHT TO RESTRICT PROCESSING
In some circumstances, you may be entitled to limit the purposes for which William O'Neil + Company can process your personal data. Specifically, you have the right to restrict the processing of your personal data if:
1. The accuracy of the data is contested (and only for as long as it takes to verify that accuracy);
2. The processing is unlawful and you request restriction (as opposed to exercising the right to erasure);
3. William O'Neil + Company no longer needs the data for their original purpose, but the data are still required by William O'Neil + Company to establish, exercise, or defend legal rights; or
4. If verification of overriding grounds is pending in the context of an erasure request
FEES FOR REQUESTS
William O'Neil + Company is required to give effect to your rights of access, rectification, erasure, and the right to object free of charge. However, William O'Neil + Company may charge a reasonable fee for repetitive requests, unfounded or excessive requests, or further copies beyond the initial copy provided.
RIGHT TO MAKE A COMPLAINT TO THE RELEVANT DPA
Data Protection Authorities ("DPAs") are the regulatory authorities responsible for monitoring and enforcing data protection laws at a national level and providing guidance on the interpretation of those laws. DPAs are empowered to oversee enforcement of the GDPR, investigate breaches of the GDPR, and bring legal proceedings where necessary. If you believe that your rights have been infringed by William O'Neil + Company, you have the right to ask William O'Neil + Company to remedy the situation. If you believe you have not received an adequate response from William O'Neil + Company, you may file a complaint with the relevant DPA (either the DPA for the EU Member State in which you live or work or the Member State in which the alleged infringement occurred). A list of DPAs may be found at: http://ec.europa.eu/newsroom/article29/item-detail.cfm?item_id=612080(current as of April 2018).
WON'S LEGAL BASES FOR PROCESSING YOUR PERSONAL DATA
Under the GDPR, in order to process your personal data, William O'Neil + Company is required to identify a legal basis (or bases) for its processing activities. William O'Neil + Company's legal bases for processing your personal data are as described below.
William O'Neil + Company is permitted to process your personal data to the extent you have given consent for William O'Neil + Company to perform processing activities. Please note that your consent to processing can be revoked at any time (though there may be other applicable legal bases that may justify ongoing processing of your personal data). Your consent may be revoked by sending an email to: Privacy@daicompanies.com.
William O'Neil + Company is permitted to process your personal data to the extent the Processing is necessary:
2. To respond to your request to access your personal data; or
3. For the conclusion or performance of a contract between William O'Neil + Company and a third party where it is in your interest for the processing to occur.
In order for you to be able to access the Services, it is critical that William O'Neil + Company be able to process your personal data, particularly because many of William O'Neil + Company's Services are based on a subscription model. Without being able to process your personal data, including your payment information, William O'Neil + Company would be unable to provide the Services to you.
William O'Neil + Company is permitted to process your personal data to the extent the processing is necessary for the purposes of legitimate interests pursued by William O'Neil + Company or a third party ("legitimate interests"), except where those legitimate interests are overridden by your interests, fundamental rights, or freedoms. You have the right to object to William O'Neil + Company's processing of your personal data on the basis of legitimate interests; if you wish to raise such an objection, please send an email detailing your objection to Privacy@daicompanies.com. William O'Neil + Company's identified legitimate interests for processing your personal data include:
Organizational Interests: As William O'Neil + Company is part of a larger group of related companies, it is often necessary for William O'Neil + Company to transmit your personal data within the organizational group (including to our parent company). Processing is necessary so that data can be shared amongst our affiliates so that each entity can carry out their legal, regulatory, and/or contractual responsibilities and/or coordinate/implement business plans, logistics, and/or operations. This is especially true because William O'Neil + Company's affiliated entities may perform critical services for William O'Neil + Company, such as services related to: accounting, compliance, research and development, human resources, information technology and security, legal, management, etc.
Operational Interests: Processing your personal data is necessary to facilitate the day-to-day operation of our business and to allow for business planning for strategic growth. This includes: managing our relationship with you, our employees, other users/clients, vendors, business partners, and/or others; sharing intelligence with internal stakeholders; implementing training procedures; planning and allocating resources and budgets; performing data modelling; facilitating internal reporting; analyzing growth strategies; aggregating analytics; and/or processing personal information to create anonymized data (e.g., for service improvement, analytics, etc.).
Logistical Interests: Processing your personal data is necessary to enable William O'Neil + Company's business operations to run more efficiently, e.g., establishing how to allocate resources or to predict future demand.
Research and Development Interests:Processing your personal data is necessary for us to deliver and/or improve our services. This includes processing your personal data to determine whether a service is working as intended, monitoring usage and conduct, and identifying and troubleshooting issues.
Market Intelligence and Analytical Interests:William O'Neil + Company has a legitimate need to conduct market intelligence so that we can better promote our services by creating a better understanding of our users' and/or customers' preferences. This could include using diagnostic analytics to optimize services, and/or marketing campaigns by assessing/monitoring users' usage of the services and/or conduct while using the services. Common metrics for evaluation could include monitoring pages and links accessed, ad performance and conversion tracking, number of posts, number of page views, patterns of navigation, time at a page, devices used, user reviews, where users are coming from, hardware used, operating system version, advertising identifiers, unique application identifiers, unique device identifiers, browser types, languages, wireless or mobile network information, etc. These metrics could be used to personalize services and communications; determine which users should receive specialized communications based on how they use the service; create aggregate trend reports; determine the most effective advertising channels and messaging; and/or measure the audience for a certain communication.
Personalization Interests:We process personal data in order to enhance and personalize the "consumer experience" we offer our current and/or prospective users/customers in our services.
Monitoring Interests: In order to identify recurring problems and/or analyze the patterns of behavior of users and/or customers, and comply with certain legal/regulatory obligations, it is necessary for William O'Neil +Company to monitor your performance/behavior on our Services.
Direct Marketing Interests: Processing your personal data is necessary for direct marketing purposes to occasionally update users on the Services, including occasional communications regarding updates to our activities, services, and/or events.
Business-to-Business Marketing and Sales Interests:William O'Neil + Companyhas a legitimate interest in processing personal data in the context of marketing our services to other businesses, e.g., processing the information of a business contact in order to market our services to the affected data subject's employer.
Due Diligence Interests: It is necessary for William O'Neil + Company to process your personal data for the purposes of conducting due diligence. This could include, for example, monitoring official watch-lists, sanction lists and "do-not-do-business-with" lists published by governments and other official bodies globally. This could also include keyword searches of industry and reputable publications to determine if companies and individuals have been involved in or convicted of relevant offenses, such as fraud, bribery, and/or corruption.
Fraud Detection and Prevention Interests:Processing your personal data is necessary for William O'Neil + Company to help detect and prevent fraud, e.g., verifying that the registered address of the cardholder for a particular credit or debit card is the same as the cardholder's normal place of residence or work.
Updating Customer Details and Preferences: Processing your personal data is necessary to verify the accuracy of your user data and to create a better understanding of our past, present, and/or prospective users.
Network and Information Security: Processing your personal data is necessary for the purposes of ensuring our network and information security, e.g., monitoring users' access to our network for the purpose of preventing cyber-attacks, inappropriate use of data, corporate espionage, hacking, system breaches, etc. This could include preventing unauthorized access to electronic communications networks and malicious code distribution and stopping "denial of service" attacks and damage to computer and electronic communication systems.
Business Continuity/Disaster Planning Interests: William O'Neil + Company processes your personal data because it is necessary to allow for the backup and protection of your information (e.g., utilizing cloud-based services to archive/protect data) in order to ensure that such information is not improperly lost or modified. Such processing is also necessary to archive/protect data in accordance with legal, regulatory, organizational, and/or contractual obligations.
Artificial Intelligence Interests:In processing your personal data, William O'Neil + Company may process your data utilizing an algorithm that helps to streamline organizational processes, e.g., our customer service department putting in place an algorithm that helps to manage customer service requests by routing customer contacts to the most appropriate part of the organization.
Compliance with Laws and Regulations:William O'Neil + Company is subject to binding legal or regulatory obligations and needs to process your personal data in order to comply with such laws or regulations. Examples include: complying with reporting obligations; complying with screening obligations; responding to law enforcement requests; and/or responding to judicial/regulatory agency requests.
Reporting Potential Threats to Public Security/Safety:William O'Neil + Company has a legitimate interest in reporting possible criminal acts or threats to public security/safety that we identify as part of our processing activities to a competent authority.
BINDING LEGAL OR REGULATORY OBLIGATIONS
William O'Neil + Company is permitted to process your personal data where it has a binding legal or regulatory obligation to perform the processing to stay in compliance with applicable laws or regulations (e.g., tax reporting purposes). Other examples could include where William O'Neil + Company or one of its affiliates is required to respond to a court order, subpoena, or law enforcement agency request, to prevent fraud or abuse, or to protect the safety of individuals.
INTERNATIONAL DATA TRANSFERS
PERSONAL DATA OF DATA SUBJECTS UNDER THE AGE OF SIXTEEN (16)
The Services are for a general audience and are not targeted to data subjects under the age of sixteen (16). William O'Neil + Company and its affiliates do not knowingly process personal data from EU residents under the age of sixteen (16) without parental consent. If such a situation is discovered, we will delete that information immediately. If you believe William O'Neil + Company has any information from an EU resident under the age of sixteen, please contact us by: (1) sending an email to William O'Neil + Company Institutional Client Services at email@example.com; or (2) calling William O'Neil + CompanyInstitutional Client Services at 1-800-419-6632 or +44 20 3178 7123 for the United Kingdom.